About MacGregor Media
What we do.
Our focus is content marketing - or NonFiction Advertising® (a term we coined - because everything is better when it has a cute, proprietary name).
We believe that educating customers and prospects results in your brand being recognised as a credible solution to real-world problems and as thought leader and industry expert.
Sure, there are plenty of places you can go for 'creative' advertising - and we like to be entertained as much as anyone. It's just not what we do.
There is plenty of scope for creativity though - in developing and delivering clever strategies and using the crafts at our disposal to make them as engaging as possible.
Key drivers are:
Utility - being useful in influencing decision making,
Simplicity - sophisticated strategies are one thing, but all communication is better when it is simple.
We'll help you arrive at decisive simplicity and help present people with the right information at the right time.
Authenticity - it is the inherent qualities of brands and organisations that matter most - not artificial narratives.
Storytelling can be beautiful and engaging - but stories should be based on facts and information that customers and other stakeholders can relate to and use in making decisions about your organisation or brands.
That said - you can't bore people into submission.
- Creating proprietary media properties and experiences
- Consulting with organisations about developing content marketing strategies
- Content development:
- Video for web
- Digital publications/eBooks
- Printed publications
- Applications for mobile devices
- Case study development
- Social media strategy development
- Non-Fiction Advertising®
MacGregor Media founder David MacGregor has many years experience in advertising, publishing and digital media. He developed some of New Zealand's most successful media brands such as Family Health Diary, Eating Well and Idealog magazine.
We'd like to talk with you about how a content marketing programme could help meet your goals. It is a new area and our understanding of terms might be different.
Please contact us to arrange a time to talk.
Our blog will be regularly updated with information and news about how others are succeeding with content marketing.